9/30/08

SUCCESSFUL PROPERTY MARKETING, HOW???


It has been said that successful Property investors have three things: expertise, capacity for action, and consistency. It 's not enough to have the knowledge. You have to act on that knowledge. Let 's say your Property marketing strategy involves bandit signs. You need to have a system of signal distribution on a consistent basis, a consistent method for filtering leads, and a bullet-proof tracking system. If you are going to run a campaign of direct mail, make sure you have a system for sending the entire series. For example, our exclusion from the system consists of 6 direct mail postcards sequentially. Does no good to come out from 100 mph to block if you do not have the ability to maintain that pace or have the tools to carry out the plan. If you only have the resources necessary to send the first postcard, do not bother wasting your money. Find other Property marketing strategy.

WE must be focus! If you run into too many directions, focusing on many Property markets, you always jumping around, never succeed. It is necessary to learn to overcome the objections, you need to know how to handle different situations. Once a master of the market, then you can double your system through market after market. For example, you can choose to start working with mortgages or out-of-state owners. Once you get the Property marketing system instead of one, adding the other. Then you can simply double again and again!

Scribbling notes on the back of an envelope, while you're driving is not a system! In fact, send our leads to a voice line or a call centred in terms of the marketing campaign. Our students and staff have been trained to do this because it has the emotion out of the system. I'm having a bad day or sitting in traffic, I can not focus on that from the call motivated seller, so that all calls are fed through the system. We ask the seller to leave some information about the line or the operator. Then take that information and do our basic due diligence before they even our first conversation with the seller to find out if in fact he / she is a motivated seller.

Once the seller has accepted our offer verbal, or close to it, 's time to put the purchase offer in writing. It includes contingencies 3 - or escape clauses - in the contract. 
- Inspection 
- In the event that the buyer 's default, the deposit is the only remedy 
- Subject to the property assessment 

On the basis of this diligence, we are then able to decide what exit strategy is most appropriate. All this follows a process flow diagram. There 's not thinking! is not like when you call for technical support on the computer. Who ask you a question, and on the basis of their response ... that the next step. Keep in mind that your Property marketing efforts must be in concert with the types of deals you're looking to do. For example, if you want to flip properties, its marketing system could target the sellers are facing on the grounds of exclusion. On the other hand, if you're looking to build a portfolio of rental, then you might consider building a Property marketing plan to guide the submission of owners expulsions.
Following a Property marketing system, you would be willing to make an initial offer during the first phone call. Asking questions and have a pre-selection in the road in front of you, you learn quickly if they are a motivated seller or simply wasting time! If your Property marketing system has this component in their place, you will know what the property is worth, have a ballpark idea of what the repair costs are, and whether the seller is motivated. Accordingly, you will know at what price should make its first bid.

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